As part of my work with Snow Brains, I was asked to write a piece of sponsored content on the behalf of Mammoth Lakes. The request was to write a piece focused on how the resort is taking measures to be a responsible stewards of their mountain community. To kickoff the assignment, I was provided with a project brief as well as brand guidelines highlighting Mammoth's brand voice. From there, I was given free reign to craft an article to tell their story
Mammoth is a four season resort, attracting guests from a number of highly populated Californian cities. As a result, I faced the challenge of speaking to a wide range of audiences while also sharing a number of talking points related to Mammoth's efforts to encourage responsible tourism. These challenges, coupled with SnowBrain's typical short form articles, created a task in which I was required to share a lot of information in a short amount of content. Ultimately, I achieved this by listing and prioritizing each talking point, and limiting myself to one paragraph for each one. The result was a piece that told Mammoth's story in a way that fit within SnowBrain's typical article format, and that the client was ultimately pleased with.
When this piece went live, both SnowBrains and Mammoth Mountain were excited about my work and the way their story was told. Unfortunately, the only comment left on the piece strongly disagreed with the entire premise of the article. While the direction of the article was always out of my hands, This experience taught me the importance of considering the reader's perspective when writing pieces. Now when I write sponsored content, I put an extra emphasis on balancing the needs of the client with expectations and perspectives of the readers to ensure that the client's marketing goals are met as best possible.