As part of my work with Nordic Strong, I was asked to write a featured article for their company website. The request was to write a piece focused on the benefits of sauna use following a workout. To kickoff the assignment, I was provided with a project brief as well as brand guidelines highlighting Nordic Strong's brand voice. From there, I was given free rein to craft an article highlighting the various health benefits and reasons for utilizing a sauna after any form of exercise.
Nordic Strong is a fitness concept aimed to build a strong fitness community centered around Nordic values. As part of an effort to drive traffic to their website, I was assigned this project to shine light on their product and showcase the multitude of health benefits in relation to sauna use after cross country skiing. As a result, I faced the challenge of highlighting Nordic Strong's products and fitness concepts in relation to a product from a different industry.
"When your body is experiencing muscle soreness following a rigorous workout, there is nothing better than a post-workout sauna session.
Many gyms and sporting facilities offer the use of a sauna on-site, making it easy and accessible directly following your exercise routine. While there are many proven benefits of heat therapy, utilizing a sauna after a workout has been shown to drastically enhance the muscle recovery process by increasing blood circulation and transporting oxygen-rich blood to the oxygen-depleted muscles.
After intense exercise, your muscles are inflamed and very tight. In an effort to boost muscle recovery, heat is a powerful tool in relaxing and loosening muscular contraction, which noticeably reduces the pain and aching you normally experience following your time at the gym. This not only helps to avoid future injuries but it can help to reduce muscle breakdown and in turn, help to increase muscle building. Sauna use directly enhances the production of reparative proteins which prevents muscle damage and protects us against oxidative damage. Take care of that muscle soreness by hitting the sauna after a workout."
When this piece went live, Nordic Strong expressed excitement about my work and the way in which I was able to tie in cross country skiing into sauna use after a workout. This experience taught me the importance of considering the reader's perspective, as well as the targeted industry, when writing pieces. Now when I write featured articles, I put an extra emphasis on balancing the needs of the client with expectations and perspectives of the readers to ensure that the client's marketing goals are met as best possible.