As part of my work with SkiEssentials, I was asked to write product descriptions for their company website. The request was to write detailed outdoor gear descriptions highlighting the features and details of each product. To kickoff the assignment, I was provided with a project brief as well as brand guidelines highlighting SkiEssentials' brand voice. From there, I was given free rein to write creative product descriptions.
SkiEssentials is an online business that specializes in selling products geared towards passionate outdoor enthusiasts. As a result, I faced the challenge of speaking to a wide range of audiences while also sharing a number of talking points related to SkiEssentials' efforts to provide accurate, unbiased, and informative content. These challenges, coupled with SkiEssentials' requested product description length, created a task in which I was required to share detailed information in a short amount of content. Ultimately, I achieved this by listing and prioritizing each talking point while creatively highlighting specific features. The result was knowledgable content that highlights SkiEssentials' products in a way that fit within the company's desired description format.
2022 LANGE RX 110 GW WOMEN'S SKI BOOT
There's a reason Lange holds the reputation it does, and it's because year after year, they focus their attention on producing the highest quality gear for exceptional performance, comfort, and fit. Taking each type of athlete into account, they have designed a women specific line made entirely for female rippers looking for products that support their personal preferences. The RX 110 takes the title for the second stiffest women-specific boot in Lange's RX line, with a 110 flex that delivers a powerful connection between your boots and skis. Stiff and responsive, this fit is ideal for women who want to ski aggressively and crave that direct feedback when flexing the boot forward. A forefoot width of 100 mm provides a performance-enhancing fit while leaving enough room for your feet to breath. To successfully and forcefully drive your skis, you need to propel your body forward and push into the front of your boots. In doing so, your shins take the brunt of the impact making the tongue of the boot particularly vulnerable. With the mindfully designed shin control liner, the anatomical asymmetric tongue properly distributes shin pressure as you flex into the boot providing maximum comfort and control. The dual 3D pro liner is a 100% customizable thermo liner that puts you in control of fitting the boot to your exact parameters. Once fitted, take advantage of the 40 mm power strap and highly durable, aluminum buckles for even more control and power.
2022 SALOMON WONDER WOMEN'S SNOWBOARD
If you're the type of rider that is eager to explore the entire mountain with endless limitations, the Salomon Wonder Snowboard is your ticket. Why limit yourself to one style of riding when you can master every inch of terrain that your board comes in contact with. With the Salomon Wonder Snowboard, the name says it all-wonder no more and turn your imaginations into reality. Explore with confidence with the purposefully designed directional twin shape, giving you maximum versatility no matter where you find yourself on the mountain. The medium flex combined with a lightweight, quality aspen wood core allows for effortless mobility and control, making all conditions and terrain easy to tackle. The camber/rocker blend creates the perfect board profile for smooth riding on fast, firm snow but with a responsiveness that will assist you when confronting variable terrain. If hitting more drops is on this year's to-do list, you'll be happily surprised by the Wonder's effortless ability to pop and land with style and grace. The medium density fiberglass layered throughout the board plus basalt stringers sewn about make it easily achievable to hop off side hits and easy maneuver through tight tree lines. Designed with beginner to intermediate level riders in mind, this board is ready to take your skills to the next level and assist you as you progressive.
SkiEssentials is continuously pleased with my work and has requested my help with additional website content creation. This experience taught me the importance of accurately delivering product information and knowledge in an approachable manner. Now when I write sponsored content, I put an extra emphasis on balancing the needs of the client with expectations and perspectives of the readers to ensure that the client's marketing goals are met as best possible.
SkiEssentials.com is an online ski retailer based out of Stowe, VT who relies heavily on content driven SEO to generate web traffic. This traffic is primarily driven by product descriptions and blog content, underscoring the importance of this form of copywriting.